Introduction of the Spot

Tasting tea at the Japanese Black Tea Museum, visitors can further experience the life and culture of Taiwan tea.

Driving along Provincial Highway 21 toward Yuchi, visitors will immediately be attracted by the “HOHOCHA” sign near Yuchi Township Farmers’ Association. Following the sign into the Farm, visitors will be surprised by a three-story high black tea museum. With many tourists coming and going, the Farm grows black tea trees along the surrounding hills. Visitors will smell the fragrance of tea before even having their first cup.

The black tea of Sun Moon Lake has been famous since the Japanese Colonial Period when the Japanese introduced black tea to Taiwan more than one hundred years ago. Therefore, this place can be regarded as the home of black tea. However, the development of the black tea industry in Sun Moon Lake did not always go well. It was on the decline, but after the 921 Earthquake, the revival of the black tea industry was actively promoted, mobilizing the trend of young people returning to their hometown. The black tea industry in Sun Moon Lake has gradually become prosperous, and HOHOCHA was established under this context.

HOHOCHA is a tea brand founded by brothers Wang Chao-Hsin and Wang Chao-Wei in 2019. Although they are not descendants of tea farmers, with their affection for their hometown, they decided to return home together to start a business and revive the black tea industry. In the beginning, they knew nothing about tea and made a lot of efforts to understand more. They not only visited tea farmers and tea factories everywhere, but also worked hard to become certified tea tasters in order to carry forward tea culture and familiarize more people with the life and culture of Taiwan tea.

Walking along the tea tree trail to appreciate tea more closely, visitors are immersed in the world of fragrant tea at the Japanese Black Tea Museum.

With a focus on black tea, HOHOCHA was established in combination with tourism and cultural and creative products. The tea tree area built on the hill grows 5000 to 6000 tea trees, including No. 18 Taiwanese Tea, Ruby Black Tea, No. 8 Taiwanese Tea Assam Black Tea, Purple Bud Wild Tea, and more. The growing area is about 2 Ha. Along the tea tree trail, visitors can closely appreciate the leaves and growing condition of the tea trees. The Farm also grows many old black tea trees, some of which are even one hundred years old, so that tourists can understand the look and features of black tea trees at different ages.

Besides the tea trees, the most eye-catching spot of the Farm is the black tea museum built in the Japanese architectural style. The museum introduces the black tea making process, such as withering, rolling, separation, fermentation, and drying so that visitors can understand the tea making process in a short time. The Farm has also developed more than 20 kinds of processed goods made of tea, including tea caddies, homemade black tea cookies, desserts, and black tea flavor skin care products. Many experience activities are also offered, such as tea serving, tea rolling, tea mixing, and tea tasting. Visitors are not only able to understand knowledge regarding tea trees, but can also taste all kinds of salty and sweet treats and beverages made of tea. Black tea has an amazing amount of variations, and visitors can be immersed in the world of fragrant tea at will.