Introduction of the Spot
From the Mud to the Mouth, Exploring the Diverse Forms of Rice
Various plaques adorn the walls of Chen Manor, bearing titles such as "Rice Master," "Champion," "Grand Champion," "Rice Connoisseur," and more, showcasing their remarkable achievements. Chen Guanlin, the third-generation owner, recounts how his grandfather started farming and labored hard throughout his life. By the time his father took over, the family had mastered the techniques involved and became proficient in every aspect ranging from nurturing seedlings to milling rice on their own. Leveraging his father's expertise and his own business acumen gained from other ventures, they decided to establish the "Juren" rice brand named after his grandfather, from the grain previously sold in large quantities to the Agricultural Association at low prices. They also ventured into the development of products including rice cakes.
With a sprawling area of twelve hectares and equipped with various agricultural machinery, including rice mill and color sorting machines, the farm primarily cultivates the Taiken No. 8 rice variety. From father to son, they have repeatedly secured top honors in various rice evaluations with Taiken No. 8. The "Chen Manor" insists on selling single-variety rice because, as Chen Guanlin asserts, their rice has impeccable quality and requires no mixing of grains to enhance taste or aroma. This resolute commitment reflects the confidence they have in their brand. Currently, fourth-generation Chen Bowei, who is still under thirty years old, clinched first place in the 2022 Yilan County Wujie Township Rice Quality Evaluation with the Taiken No. 8 variety.
Various plaques adorn the walls of Chen Manor, bearing titles such as "Rice Master," "Champion," "Grand Champion," "Rice Connoisseur," and more, showcasing their remarkable achievements. Chen Guanlin, the third-generation owner, recounts how his grandfather started farming and labored hard throughout his life. By the time his father took over, the family had mastered the techniques involved and became proficient in every aspect ranging from nurturing seedlings to milling rice on their own. Leveraging his father's expertise and his own business acumen gained from other ventures, they decided to establish the "Juren" rice brand named after his grandfather, from the grain previously sold in large quantities to the Agricultural Association at low prices. They also ventured into the development of products including rice cakes.
With a sprawling area of twelve hectares and equipped with various agricultural machinery, including rice mill and color sorting machines, the farm primarily cultivates the Taiken No. 8 rice variety. From father to son, they have repeatedly secured top honors in various rice evaluations with Taiken No. 8. The "Chen Manor" insists on selling single-variety rice because, as Chen Guanlin asserts, their rice has impeccable quality and requires no mixing of grains to enhance taste or aroma. This resolute commitment reflects the confidence they have in their brand. Currently, fourth-generation Chen Bowei, who is still under thirty years old, clinched first place in the 2022 Yilan County Wujie Township Rice Quality Evaluation with the Taiken No. 8 variety.
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