Rooted in the essentials of agriculture, recreational farming in Taiwan is built on service quality and cultural sense, aimed at establishing signature brand names and veering the industry internationally as the fundamental basis of recreational agro-tourist industry.
In 2010, under Professor Lin Yue-xiu’s assistance, the Leisure Farm Service Quality Certification System was promoted in order to guide leisure farms to enhance industry service quality, strengthen industry management efficacy and become the benchmark of the industry. In 2016, Prof. Wu Zong-qiong worked on research and empirical evidence on how to build the popularity of leisure farming culture, reinforce agricultural production features, expand applicability and stipulate the “special agro-tourism spot certification system.”
The certification system is an action strategy with strong guiding orientation. By strengthening the agricultural essence developed in agricultural tourism in combination with food and farming education, rural village environmental education, sixth-industrialization, health and therapy education, and other content, it promotes agricultural tourism features and further reinforces Taiwan’s leisure farming brand.